(This post, first published in January 2024, has been updated as of April 2024.)
What is happening?
We have added a paid subscription tier to our Substack. Most articles are now only accessible in full for paid subscribers, but with signficiant portions still available as preview for free subscribers.
Paid subscriptions are priced at $10 / month and or $110 / year (or local currency equivalents), so you can save $10 by subscribing annually upfront. You can upgrade your subscription here:
Why are we doing this?
To put it simply, we have added the paid tier for validation. The paid option is the equivalent of you buying us a coffee once a month as a token of appreciation for our content. We have been publishing our long-form research free on Substack since last April, and we continue to post bite-sized news and insights on Threads and Twitter. While we are pleased that thousands of you have signed up to our mailing list, this will be more meaningful if it is more than just a free option.
(Th…